Book Peggy to Speak


PeggyDKStanding2014 Peggy DeKay

A Few of My Speaking Events

  • Keynote address in Rochester New York Main Library
  • Asheville Writer’s Workshop
  • Book in Progress with Carnegie Center for Literacy
  • Keynote speaker Berea, Kentucky,
  • Writing and Publishing Your Book from A to Z
  • Keynote speaker for FAPA. Florida Authors and Publishers Association
  • Keynote speaker Children’s Book Writer’s Annual  Conference in Louisville, Kentucky
  • Vegas Valley Book Festival: Panelist on New Methods of Publishing, Las Vegas, NV
  • Kentucky Women Writer’s Conference, Louisville, KY
  • Carnegie Learning Center Books In Progress Conference, 2014, 2015 Presenter


Peggy is a national speaker and has spoken to over thousands of people on self-publishing, book marketing, writing and editing,  e-books, book marketing, public speaking, building your author platform, and entrepreneurship. She has helped clients all over the US publish over 90 books and counting. As a keynote speaker, seminar leader or workshop facilitator, her presentations get rave reviews. To book Peggy to speak contact her at I have listed several speaking topics and often design custom presentations that are geared toward solving the problems and answering the specific questions that your group may have.


 Scared Speechless: How to Write and Deliver a Great Presentation–Every Time (2 hours)

When asked, most people say they fear death less than public speaking. Whether you are a business professional or an author, being comfortable and confident when giving a speech is everything! Learn body persuasive body language, tips and tricks to ease those jangled nerves and tips for business professionals to sell more books at the end of the speech.

What You Will Learn:

  • How to relax before a presentation
  • How to feel confident
  • Tips to body language that every speaker should know
  • The best way to structure a speech
  • How to use hand gestures that persuade and make your audience comfortable

THE PUBLISHING INDUSTRY TODAY  (2 Hour Class: Also suitable for a panel discussion)

The industry has changed dramatically in the last decade. It is changing rapidly still. Authors both new and established must understand the dynamic and changing nature of the 21st century publishing. Using new technologies for printing, distribution, and promotion are keys to success.

What You Will Learn:

  • The new paradigm of self-publishing
  • Traditional publishing vs. indie
  • Social media technologies that are changing the way we communicate
  • Online marketing tools
  • Reviews and promotion–how to get your book noticed

HOW TO SELF-PUBLISH YOUR BOOK  (4 Hours Can be extended to a six hour class)

Whether you are a published author or writing your first book, this seminar will give you a comprehensive guide to making money by self- publishing. We’ll go step-by-step, from creating a manuscript on your PC to selling your book on amazon and in bookstores – the smart and profitable way! Learn how, when, where, why, and how to publish your print or electronic book.  If you have a book inside you, now’s the time to learn how to prepare it, publish it, promote it, and sell it. This training is based on the book Self Publishing for Virgins by Peggy DeKay.

What You Will Learn:

  • An overview of the publishing industry today
  • The TMC Factor ™ and how it benefits indie authors
  • The difference between indie publishing and traditional publishing
  • How and where to create a print and e-book
  • Basic book promotion
  • Most common mistakes indie authors make


Once your book is written, the real work begins – promoting and marketing. In this seminar you will learn how to create an effective author website, build your mailing list and sell books.  Learn the techniques that seasoned authors use to build name recognition. Discover ways to get others to promote your book for you, while you build your readership. Find out the top ten websites that every author should know about. Explore the possibilities of YouTube and social media and turning your print book into an eBook.

What You Will Learn:

  • When to begin promoting your book
  • How to find out who will read and buy your books
  • Keyword research
  • Advertising
  • Creating an Effective press release
  • Non-traditional markets
  • Direct sales and distribution

THE 30 MINUTE BOOK MARKETER  (1 Hour: Can be expanded to two hours)

How to spend 30 minutes a day for 90 days to jump start your book sales.  This presentation is full of trade secrets that most authors have no idea exist. Learn 10 simple tricks that will make Amazon take notice of your book. Learn how to build your list in just 30 minutes a day. Find out 5 ways to distinguish yourself and your book from all the other books on Amazon.

What You Will Learn:

  • How you can sell boxes of books instead one or two at a time
  • Creative ways to promote your book and build your list
  • 15 places where people sell books by the box full that you may not know about
  • Events that can put thousands of people in front of you in a single day
  • Marketing techniques that can catapult sales
  • Tricks and tips that savvy authors use everyday


2 Hour Class (Can be expanded to four hours)

E-books are changing the way people read and access information. E-books now outsell both hard cover and paperback books on! Learn the ins and outs of e-books. Discover how easy it can be to publish your e-book. Peggy DeKay, author of Self Publishing For Virgins, leads you through the process of developing a strategy to convert, price, market and promote your book as an e-book. This is the new frontier for book marketing – learn how to be a part of it!

What You Will Learn:

  • How to use dynamic links to cross-promote books
  • How to leverage Amazon Author Central
  • How to leverage and run a KDP Select 90 day promotion in Amazon
  • How to maximize distribution of your e-book quickly and efficiently

YOUR BOOK IS NOT YOUR BABY, ITS YOUR BUSINESS (TM)  (2 Hours: Can be expanded to four hours)

What You Will Learn:

Most authors approach their craft as an art, but once the book is published, it is a BUSINESS. Learn how to put on your business hat and operate your writing career like the business that it is. This is a must-hear presentation for every business professional who wants to grow their platform by writing a book. Find out how re-framing your message or content into a book or e-book can give you credibility, visibility and expert status – leading to increased sales, business growth and profitability. Distinguish yourself in a crowded marketplace by becoming an expert in your field.


This was the best presentation in the entire conference. I loved it! Sylvia L.

I felt like Peggy really wanted us to succeed. Cynthia A.

The best presentation I’v seen here since I have been attending … and that’s for 15 years!  James S

This was the best presentation I have attended at the entire conference.  Larry P.

Awesome information, well-detailed and presented.  Martin C.

 Peggy gave direction to my energy.  I knew what I wanted to do, but was not sure how to get there. Her guidance moved me forward to achieve my goals.  Cheri P.

I really enjoyed this seminar. It was very helpful.  Meredith W.

I went from believing I could publish to knowing (I could publish) and had fun.  Carolyn C.

Enjoyed. Excellent program.  Justin D.

The Self-Publishing for Virgins seminar was “just the ticket” to provide me with the missing information I needed to self-publish.  I’m not finished, but well on my way, thanks to all the valuable tools I received from her class.  Saundra C.

Made publishing my book seem possible.   Shelly S.

 Instructor was knowledgeable and approachable.   Sam P.

Great overview of all the considerations when writing a book.   Uli P.

 Peggy started the first class with a positive saying and continued encouraging making a dream into a reality.   Joyce T.

Knowledge was related in an easy, organized manner.   Linda P.

 Detailed info, start to finish with tools and resources and candid overviews.   Bill H.

 Straight forward guidelines. Very informative. Peggy is extremely knowledgeable.   Ellen H.


Peggy can speak to your group or organization on any of the above topics. She often customizes the presentation to fit your group, association, business, or organization. To see about scheduling and speaking details,  please call Larry at 502-303-7926 or email Peggy at